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Sell on Zalando with Centric Shoppingfeed
With 62 million active customers and a presence in more than 25 European markets, Zalando is a leading destination for online fashion in Europe. Centric Shoppingfeed connects your catalog to the Zalando Partner Program and adapts to your logistics setup: ZFS, ZSS or ZRS.
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The Zalando marketplace
Founded in Berlin in 2008, Zalando started out selling shoes online before becoming one of Europe’s leading fashion and lifestyle destinations. Today, the platform brings together more than 6,000 brands, from major international labels to emerging names, across fashion, shoes, sports, accessories and beauty.In 2025, Zalando reached a new milestone with 62 million active customers and €17.6 billion in gross merchandise volume, driven in part by its combination with About You. Its expansion continues in Southern Europe, with the launch in Portugal at the end of 2025.For a fashion brand, Zalando is a leading showcase to reach demanding European shoppers without opening a website for each country.
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The Partner Program and Zalando logistics solutions
With the Partner Program, brands sell directly on Zalando: they keep control of their assortment, prices and stock, and choose the logistics setup that suits them.
- ZFS — Zalando Fulfilment Solutions: you send your stock to Zalando’s warehouses, which handle picking, shipping and returns for your orders;
- ZSS — Zalando Shipping Solutions: you keep your stock and ship your orders using Zalando’s carrier network. Plan ahead: Zalando has announced the end of ZSS in late 2026, with label creation closing on December 9, 2026;
- ZRS — Zalando Return Solutions: your customers’ returns are processed through Zalando’s returns network.
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Founded in 2008 in Berlin
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62 million active customers in 2025
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More than 25 markets in Europe
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More than 6,000 brands
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€17.6 billion in gross merchandise volume in 2025
The Centric Shoppingfeed solution for Zalando
Centric Shoppingfeed connects your catalog to the Zalando Partner Program and centralizes your exchanges with the marketplace from a single platform.
- Listings tailored to Zalando: sizes, colors, materials, images… your data is aligned with the attributes the marketplace expects;
- Logistics taken into account: your setup adapts to ZFS, ZSS or ZRS, depending on the services you have activated;
- Synchronized operations: stock, prices and orders stay up to date, depending on the features activated for your account;
- One tool for all your channels: already connected to more than 1,000 channels, Centric Shoppingfeed saves you from building a dedicated Zalando integration.
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Centric Shoppingfeed’s view
Zalando holds a unique place in European online fashion: a huge audience, a very wide offer and high standards for product content and service. For a brand, success on Zalando depends as much on rich product listings as on logistics. Choosing between ZFS, ZSS and ZRS, and preparing for the announced end of ZSS, should be planned ahead. If you want to grow on Zalando, Centric Shoppingfeed helps you connect your catalog, adapt it to the marketplace’s requirements and evolve your organization at your own pace.
Ready to sell on Zalando?
Request a demo
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