Selling on TikTok Shop with Shoppingfeed

TikTok, the short-form video platform, has over 1 billion users worldwide, with more than 25.1 million active users in France each month. While Gen Z and millennials were the first to embrace it, today, the platform attracts users across all age groups. In 2022, TikTok surpassed 3.5 billion downloads globally, cementing its position as a major player in the digital landscape. Recognizing its massive potential, brands quickly invested in the platform and witnessed its direct impact on sales. Now, with TikTok Shop, both major brands and small businesses are leveraging the marketplace to showcase their products and services to this highly engaged community.

What is TikTok Shop?

Already available in the UK and the US for over two years, TikTok Shop has recently expanded to Spain and Ireland and is rapidly growing across Europe. It addresses two key needs:For users – a seamless shopping experience where they can purchase products recommended by content creators.For businesses – a powerful tool to convert engaging video content into sales.By selling on TikTok Shop, merchants can reach an audience of 25.1 million active users in France, with 70% over the age of 18. This makes TikTok a key driver for B2C growth and an essential marketplace for businesses looking to expand their reach.

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Who can sell on TikTok Shop?

Advantages and Specificities of the TikTok Shop Marketplace

TikTok Shop welcomes sellers of all sizes and industries. Notably, 82% of TikTok users have discovered at least one small business through the platform. However, the marketplace primarily caters to B2C products.

Popular product categories include:

  • Beauty & Cosmetics

  • Fashion & Accessories

  • Jewelry

  • Books

  • Kitchen Appliances & Tools

  • Stationery

  • Cleaning Products

  • Home Décor

  • Video Games & Apps

  • Sports Equipment

While TikTok Shop offers businesses significant growth opportunities, sellers must comply with platform guidelines and community rules. TikTok ensures that businesses and their products align with its marketplace standards before allowing them to sell.

Become a TikTok Shop seller

the solution

How does the integration between Shoppingfeed and TikTok Shop work?

To simplify selling on TikTok Shop, TikTok has partnered with Shoppingfeed, a leading marketplace feed management solution. This integration helps businesses streamline their product listings and maximize their success on the platform.

With Shoppingfeed, merchants save valuable time by automating their product feeds, allowing them to focus on strategic product promotion through tools like in-feed ads, video shopping ads, and influencer collaborations. The Shoppingfeed team provides full support in configuring and optimizing marketplace feeds to help businesses achieve the best possible results.

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The Shoppingfeed Perspective

With 25.1 million active users in France, TikTok has become an undeniable force in e⁠-⁠commerce. TikTok Shop pioneers "Discovery Commerce", blending TikTok’s engaging and entertaining content with a seamless shopping experience. By joining TikTok Shop, businesses gain access to a wealth of resources and expert support to accelerate their growth and fully capitalize on the platform’s unique potential.