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Google LIA: Turn Your In-Store Inventory into Traffic.
Google Local Inventory Ads (Google LIA) show nearby shoppers the products available in physical stores. The format connects online product discovery with store visits, Click & Collect and omnichannel sales.
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What are Google Local Inventory Ads?
Google LIA connects a retailer’s product catalog to its physical stores and their real-time inventory. This enables Google to show consumers products available nearby, directly in their search results. A powerful omnichannel solution that turns online purchase intent into in-store traffic and sales.
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Local Visibility
Show nearby shoppers which products are available in store right now.
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Qualified In-Store Traffic
Give shoppers the product, price, distance and pickup information before they visit.
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Seamless Omnichannel Experience
Connect online discovery with in-store availability, Click & Collect and local conversion goals.
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Operational Insight
Reveal the inventory, pricing and location data issues that quietly reduce your local reach.
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Local inventory monitoring
Stay in control of the reliability of your in-store inventory data
Centric Shoppingfeed monitors the freshness of inventory data every day and identifies stores that need attention, to prevent any impact on the customer experience and omnichannel performance.
- Detect anomalies faster: identify stores that are no longer sending their data within the expected timeframe.
- Prioritize your actions: instantly distinguish stores to keep an eye on from those that need intervention.
- Manage your network more easily: centralize the status of store data feeds in a simple, actionable view.
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Create your product catalog
Send stable product IDs and valid titles, images, brands and GTINs in your product feed.
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Sync your in-store inventory
Turn point-of-sale or inventory management data into product-store records with availability, quantity and price.
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Connect to the Google ecosystem
Link Merchant Center, Google Business Profile listings and Google Ads, and check store codes and eligibility.
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Promote your local product offerings
Centralize store inventory data to match each product with its availability, price and store so it appears in Google Search.
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Prerequisites
What do you need to use Google LIA?
A reliable implementation takes more than a campaign. Your product, location and inventory layers must use compatible identifiers and stay accurate after launch.
Support tailored to your organization
Centric Shoppingfeed adapts monitoring and reporting to each retailer's structure, volume and feeds, providing reliable visibility into the data sent to Google Merchant Center, even in the most complex environments.
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Web-to-store has never been so simple and effective.
Ask for a demo
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