Sell on La Redoute with Centric Shoppingfeed

A leading French e-commerce destination specializing in fashion and home, laredoute.fr launched its marketplace over a decade ago. As an early mover in the space, the brand has since developed deep expertise, enabling it to deliver a highly curated and relevant offering to its customers.

La Redoute Marketplace

Launched in 2010, La Redoute’s marketplace initially focused on the brand’s core categories: fashion and home. Since then, it has expanded to include complementary categories such as sports, beauty, appliances, leisure, and gourmet products.

Today, La Redoute’s ambition is to become the go-to lifestyle platform for families. The marketplace plays a key role in enriching its overall assortment, ensuring it meets a wide range of customer needs. With over ten years of experience, the company has built strong technical know-how and refined product selection capabilities, evolving into a highly selective marketplace.

While La Redoute’s historical customer base is predominantly female, its broader target is the entire family. As a result, the site structure, promotional campaigns, and product collaborations are all designed with this audience in mind.

Who Should Sell on La Redoute?

Key Benefits and Features of La Redoute Marketplace

The La Redoute website now accounts for 90% of the company’s total sales and attracts 7 million unique visitors per month. The marketplace has been instrumental in driving the company’s digital transformation, representing 30% of group sales in France, with international expansion on the horizon. La Redoute prioritizes direct partnerships with brands and applies a rigorous selection process for marketplace sellers. Criteria include ESG commitments, product quality, and design. As such, optimizing product listings is essential. Merchants are also expected to excel in customer relationship management, with key metrics such as contact rate, response time, and shipping speed closely monitored. Additionally, La Redoute actively promotes emerging designers and young brands. While ready-to-wear remains the top-performing category, the home segment is experiencing even stronger growth.

High-quality, stylish, and complementary products

French and European brands with limited marketplace exposure

Outstanding operational performance and customer service

Strong pricing strategy and value for money

Clear ESG commitments

The solution

Centric Shoppingfeed for La Redoute Feed Management

La Redoute has partnered with Centric Shoppingfeed to streamline marketplace feed management and simplify merchant onboarding.

Its advanced technical expertise and deep understanding of La Redoute’s requirements make this collaboration highly effective.

The brand places particular emphasis on data mapping accuracy and high-quality product listings to ensure a seamless customer experience and relevant search results.

Centric Shoppingfeed enables efficient feed management, helping merchants meet these stringent standards.

Centric Shoppingfeed’s Perspective

By listing your products on La Redoute Marketplace, you gain access to a highly qualified audience. As a long-standing leader in online retail, the platform carefully selects its partners to deliver the best possible offering to customers. If you sell apparel, home décor, or furniture, this marketplace is an ideal fit. However, keep in mind that La Redoute requires rich and detailed product attributes. Fortunately, Centric Shoppingfeed’s technology supports and guides you every step of the way, ensuring optimal product distribution and performance.

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