Selling on the Metro Markets Marketplace with Centric Shoppingfeed

The METRO Markets marketplace is an innovative, independent digital platform offering a wide variety of products for hotels, restaurants, and catering services. Thanks to this marketplace, METRO has significantly expanded its range of products and services in the segment, making it easier for customers in the hospitality, restaurant, and catering sectors to access these types of products. Selling on the METRO Markets marketplace is therefore a great opportunity for sellers targeting this B2B audience.

Metro Markets Marketplace

METRO Markets, a wholly owned subsidiary of METRO, was founded in the summer of 2018 to develop and run the B2B digital platform of this wholesaler (food and equipment) for professionals. Since September 2019, online sales of METRO products have been handled exclusively by METRO Markets. METRO Markets’ goal is to become the largest European marketplace and to offer the most relevant product selection for the restaurant, hospitality, and catering sectors. In the long term, METRO Markets aims to establish itself as the partner of choice for B2B customers. The marketplace is operational in France, Germany, Spain, the Netherlands, Portugal, and Italy, and new countries are constantly being added to its scope.

For what kind of merchants

Benefits and Specificities of the METRO Markets Marketplace

As a B2B marketplace, METRO Markets is primarily intended for merchants offering goods relevant to professional customers in the hospitality, restaurant, and catering sectors. Sellers on the marketplace can offer a wide variety of products, including the following categories: hotel furniture and fittings, tableware and kitchen utensils, multimedia and IT, office supplies, garden, DIY, outdoor fittings and landscaping, indoor furniture and fittings, hygiene, maintenance and cleaning, disposable packaging, and takeaway accessories. Today, more than one million products are listed on the METRO Markets platform, and that number continues to grow. Philipp Peichel, Business Partner Manager at METRO Markets, explains: “With the METRO marketplace, our partners can grow their business nationally, but also internationally, by benefiting from the visibility our platform gives them. More than 1,200 sellers have already joined our community of merchants.”

Our solution

The Centric Shoppingfeed Solution for the METRO Markets Marketplace Feed

The Centric Shoppingfeed feed aggregator makes the selling process easier for merchants. No more manually managing orders or product data on each marketplace. This solution, tailored to the METRO marketplace, saves a considerable amount of time, particularly in managing product feeds.

This digital platform connects easily to METRO Markets and provides professionals with technical support on all issues related to selling on marketplaces.

Centric Shoppingfeed’s Take

Selling on METRO Markets means benefiting from the visibility of a brand that has already earned the trust of your target audience over many years. Sellers on the marketplace can offer a wide variety of products on a single platform and benefit from fair, transparent, and competitive terms of sale. The entire process of handling and receiving sales is managed through METRO Markets to simplify merchants’ day-to-day work. Want to join the largest network of sellers in the hospitality, restaurant, and catering sector? Contact the Centric Shoppingfeed team!


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