Selling on the Decathlon Marketplace with Centric Shoppingfeed

Launched in mid-November 2020, the Decathlon marketplace is getting the sports world moving, both literally and figuratively. It’s an unprecedented opportunity for players in the world of sports and well-being.

The Decathlon Marketplace

The marketplace is an ambitious project to open the brand up to its partners. Decathlon aims to become the go-to platform for the world of sports. To do so, it is working to build a positive community by forming high-quality partnerships that help create a more sustainable, healthy, and active world. The marketplace is a reflection of this strategy. It therefore offers a range of products that complement those in the stores, centered on “moving better” (through sport), “living better” (nutrition, sports travel, etc.) and “living sustainably” (healthy, eco-designed, or even more sustainable products). With its richer offering, the range includes, for example, premium products or, in the medium term, even second-hand items.

Benefits and Specificities of the Decathlon Marketplace

The marketplace complements the in-store offering. It allows the brand to offer its customers new, high-value products. Decathlon therefore pays particular attention to merchant selection. Breadth of range, product quality, eco-design, durability, and more: customers find merchants on the marketplace who meet these standards. Decathlon’s recipe? Guarantee the relevance of the marketplace offering and its consistency with Decathlon’s values: good products at fair prices. At the same time, Decathlon focuses on eco-design and sustainability: local, durable, organic, or eco-designed products are prioritized. Initially available for home delivery only, marketplace products should very soon also be offered through Click & Collect. Finally, the brand’s main goal is to build high-quality partnerships. Human relationships are at the heart of the values it stands for. It therefore builds collaborations with its merchants in which every party comes out a winner.

Tap into a store network for Click & Collect

Key player

A large, targeted audience

High standards for merchants selection

Our solution

The Centric Shoppingfeed Solution for Decathlon Marketplace Feeds

If Decathlon chose to partner with Centric Shoppingfeed, it was first and foremost because of the quality of the relationship and the trust built between the two parties. Shoppingfeed supports the sports brand in onboarding its merchants. If you are an e-merchant and want to make your products available on Decathlon, Centric Shoppingfeed is the solution.

Our feed management platform lets you distribute your product catalog, update prices and stock levels, and keep track of orders, which are then integrated into your e-commerce system.

Join our customers who are already selling on Decathlon today!

Centric Shoppingfeed’s Take

As a key player in the world of sports, Decathlon lets its merchants join it in building a more sustainable world while benefiting from a large, qualified audience. For Centric Shoppingfeed, this collaboration is a natural fit, as it gives its merchants the opportunity to give their offering even more visibility. Please note that, for an optimal customer experience, the Decathlon marketplace is demanding when it comes to product attributes, but fortunately Centric Shoppingfeed’s technology is here to help, and you will be guided through every step of the setup.

Talk to an expert to start selling on Decathlon


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