Sell on Google with Centric Shoppingfeed

You’ve likely already considered Google as a key e-commerce acquisition channel, but are you fully leveraging its potential? While SEA and Google Ads in particular typically play a central role in merchants’ acquisition strategies, Google Shopping is often overlooked in budget allocation, despite already outperforming Google Ads in the U.S. Yet, it offers powerful opportunities to drive sales on Google.

Google Shopping: A High-Impact Acquisition Lever

An advanced evolution of traditional comparison shopping engines, Google Shopping allows merchants to showcase their products directly within the “Shopping” tab of Google search results, driving highly qualified traffic to product pages. Through Google’s extensive network, these listings can also appear across Google Search, Gmail, YouTube, and display placements. What sets Google Shopping apart from other acquisition channels is its visual-first format. Product images, pricing, and key details are displayed up front in ad tiles, enabling users to make faster, more informed decisions. Combined with auction-based ranking and ad relevance, this results in high-intent traffic users who are often already well into their purchasing journey.

Who Should Sell on Google?

Key Benefits and Features of the Google Shopping

Google Shopping is accessible to all merchants selling physical products. (Services are not eligible.) The platform operates on a cost-per-click (CPC) bidding model, meaning advertisers need to allocate budget to compete effectively. Performance on Google Shopping is heavily dependent on the quality and completeness of product data. This requires dedicated resources to integrate, analyze, and continuously optimize product feeds to improve visibility and conversion rates. Importantly, Google Shopping can drive traffic not only to your own e-commerce site but also to marketplace listings, so having a stand-alone website is not a requirement.

Founded in 1998, Google is a pioneer of the web.

#1 search engine in France

A must-have acquisition channel for e-commerce

Built-in tools designed to maximize ROI

the solution

Powered by Centric Shoppingfeed

Centric Shoppingfeed simplifies the process of selling on Google. When you activate the Google Shopping channel within the platform, it automatically generates and syncs your product feed with Google Merchant Center. Alternatively, you can configure the feed manually if preferred.

Once your feed is live, the focus shifts to optimizing product listings and segmentation strategies to maximize visibility on the most relevant searches. Centric Shoppingfeed supports you every step of the way, helping you master Google Shopping performance.

Centric Shoppingfeed’s Pro Tips for Success

Google Shopping isn’t just another acquisition channel—it’s essential. One critical best practice is campaign structuring. Using custom labels within Centric Shoppingfeed is key. These labels allow you to group products based on criteria that matter most to your business (e.g., margin, seasonality, and performance). This segmentation enables more precise campaign management and optimization, ultimately driving better results. On the technical side, there’s no need to worry. Centric Shoppingfeed offers full integration, making feed management seamless and efficient.

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