Sell on the Leroy Merlin with Centric Shoppingfeed

A European leader and the world’s third-largest home improvement retailer, Leroy Merlin launched its marketplace to expand its online offering. Backed by 40 years of retail expertise, the brand is opening its platform to third-party sellers to accelerate its digital growth, building on an e-commerce site that already attracts more than 10.5 million unique visitors each month.

The Leroy Merlin Marketplace

Launched in May 2020, the Leroy Merlin marketplace reflects the brand’s ambition to reclaim digital leadership in the home improvement sector. Initially focused on product categories familiar to in-store customers, the marketplace continues to expand with new departments being added over time. Its assortment is intentionally broad, covering all price points to meet diverse customer needs. Rooted in a strong commitment to product quality and customer experience, Leroy Merlin leverages its powerful retail footprint, offering more than 140 free in-store pickup locations and support from 20,000 sales advisors. This omnichannel strength is central to the brand’s strategy, with early foundations of a fully integrated marketplace ecosystem already in motion. Following a strong launch in France in 2020, Leroy Merlin is planning further expansion into Italy, Spain, and Poland.

Who Should Sell on Leroy Merlin?

Key Benefits and Features of the Leroy Merlin Marketplace

While the product range is wide and comprehensive, Leroy Merlin maintains strict selection criteria for marketplace sellers. Requirements include FSC certification and traceability for wood products, high-quality product listings, and a strong European presence, ensuring a positive impact on home environments.

Each seller must also uphold a level of customer service that aligns with the brand’s 40-year reputation. Additionally, Leroy Merlin prioritizes onboarding merchants who already have experience operating on marketplaces.

The solution

Centric Shoppingfeed for Leroy Merlin Feed Management

After evaluating feed management solutions available in France, Leroy Merlin selected Centric Shoppingfeed for its robust infrastructure and strong client portfolio.

The platform also stood out for its attractive cost-to-value ratio for merchants.

Centric Shoppingfeed’s Perspective

With over 370 stores across 12 countries, Leroy Merlin is a major player in DIY, gardening, and home improvement. The launch of its marketplace marks a significant step in diversifying its offerings and opening up to new sellers, meeting the expectations of a knowledgeable and demanding customer base. The marketplace is selective and requires highly detailed product listings with comprehensive descriptions. The good news: Centric Shoppingfeed’s technology is designed to support you every step of the way, simplifying onboarding and ensuring optimal product distribution.

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