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Sell on Walmart via API with Centric Shoppingfeed
Connect your catalog to Walmart Marketplace via API with Centric Shoppingfeed: your catalog, prices, inventory and orders are exchanged automatically, so you can focus on selling. Each week, approximately 280 million customers and members visit Walmart’s stores and eCommerce websites, and Walmart.com traffic has grown nearly 30% over the past two years. Walmart Marketplace is one of the largest and fastest-growing marketplaces in the US.
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The Walmart marketplace
With more than 60 years of retail experience, Walmart has put its expertise to work for its marketplace, built to make sellers’ lives easier. Walmart Marketplace connects millions of customers with products from third-party sellers through Walmart.com and the Walmart app.
- Each week, approximately 280 million customers and members visit more than 10,900 stores, including Walmart and Sam’s Club locations, and the group’s eCommerce websites in 19 countries.
- The marketplace continues to grow across many categories: food, consumables, health and wellness, home, hardlines, electronics and fashion.
The Centric Shoppingfeed solution for Walmart Marketplace
In 2026, Walmart Marketplace and Centric Shoppingfeed announce an official partnership. Centric Shoppingfeed’s product data syndication and automation technology connects directly to Walmart Marketplace.
- API integration: your catalog, prices, inventory and orders are exchanged with Walmart Marketplace, depending on the features enabled for your account. Less manual re-entry, smoother operations.
- A catalog ready to sell: structure your data, prepare your attributes to meet Walmart’s requirements and track integration feedback from a single platform.
- Faster access: already connected to more than 1,000 sales and marketing channels, Centric Shoppingfeed saves you from building a direct integration from scratch.
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Approximately 280 million customers and members every week
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Walmart.com traffic up nearly 30% in two years
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More than 10,900 stores in 19 countries
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Zero setup or monthly fees
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Returns accepted at more than 4,600 US stores
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Benefits and features of the Walmart marketplace
Walmart looks for professional sellers who can offer a complete catalog, high-quality listings, competitive prices and fast shipping.To join the marketplace, you need a business tax ID, a track record of eCommerce sales, products with GTIN/UPC codes and US-based fulfillment, either through Walmart Fulfillment Services or a warehouse with returns capability. Walmart reviews every application.Walmart Marketplace stands out with:
- several ways to integrate your catalog, including API integration, to automate your data exchanges with the marketplace;
- zero setup or monthly fees: a referral fee is deducted only on completed sales;
- Walmart Fulfillment Services (WFS), which stores, packs and ships your orders in two days or less;
- returns accepted at more than 4,600 Walmart stores in the US;
- Walmart Connect, to promote your products with advertising on Walmart.com;
- seller support through the Seller Academy and a network of approved Solution Providers.
Centric Shoppingfeed’s Perspective
Walmart Marketplace opens access to one of the largest customer bases in the US, across categories ranging from food and home to electronics and fashion. For brands, retailers and merchants, it is a growth driver that extends their reach beyond their existing channels without reinventing their operations. Capturing that scale, however, demands rigor: item setup, product content, pricing, inventory, orders, shipping and fulfillment must stay accurate and up to date as the business grows. If you want to launch on Walmart Marketplace, Centric Shoppingfeed supports you with an API integration that connects your existing multichannel operations to the marketplace and simplifies how you distribute your products.
“Walmart Marketplace gives sellers access to one of the largest and fastest-growing customer bases in the US. Centric Shoppingfeed makes that opportunity easier to capture, connecting sellers' existing systems to Walmart Marketplace so they can build high-quality assortments and scale their business quickly.”
“Walmart Marketplace combines massive customer reach with a clear commitment to seller growth. This partnership gives multichannel merchants a fast, reliable path into that opportunity. Centric Shoppingfeed reduces operational friction, accelerates onboarding and gives sellers a scalable foundation to grow their Walmart Marketplace business.”
Ready to sell on Walmart Marketplace via API?
Ask for a demo
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