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Sell on Target Plus with Centric Shoppingfeed
Nearly 2,000 stores across the United States, Target.com and an invitation-only marketplace: Target Plus gives selected brands a premium showcase in front of American shoppers. Centric Shoppingfeed helps you prepare your catalog and your connection to Target’s marketplace.
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Target’s marketplace
The company’s story began in 1902 in Minneapolis; the first Target store opened in 1962. The retailer has become one of the major names in American retail, known for an assortment that combines design, quality and affordable prices. Today it operates 1,995 stores in the United States and generated $104.8 billion in sales in 2025.In 2019, Target launched Target Plus, its marketplace on Target.com and in the Target app. Unlike open marketplaces, it works by invitation and selects sellers that complement the retailer’s offer. In 2024, it featured more than 2 million products from more than 1,200 sellers.Target Plus already exceeds $1 billion in gross merchandise volume, and Target aims to reach more than $5 billion within five years.
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A selective marketplace: what you need to know
Target Plus puts the quality of the customer experience ahead of the number of sellers. Before you start, a few points should be planned ahead:
- Invitation-only access: every application is reviewed by Target, which alone decides on admission;
- A US presence: Target requires a company registered and operating in the United States;
- A polished catalog: product data, images and attributes must meet the retailer’s standards;
- High-quality customer service: shipping, order tracking and returns are part of the experience Target shoppers expect.
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A story that began in 1902 in Minneapolis
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1,995 stores in the United States
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More than 2 million products on Target Plus
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More than 1,200 selected sellers
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Over $1 billion in gross merchandise volume, with a $5 billion goal within five years
The Centric Shoppingfeed solution for Target Plus
Centric Shoppingfeed helps you prepare your catalog and your connection to Target Plus, from the same platform as your other channels.
- A catalog that meets Target’s standards: structure your data, prepare your attributes and images, and track integration feedback;
- Feeds under control: define the rules and checks suited to your project, depending on the features activated for your account;
- A multichannel organization: already connected to more than 1,000 channels, Centric Shoppingfeed brings Target Plus into your existing strategy without starting from scratch;
- Expert support: our teams help you prepare your launch; admission to the marketplace remains Target’s decision.
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Centric Shoppingfeed’s view
Target Plus is a marketplace like no other: by deliberately limiting the number of sellers, Target protects its brand image and gives admitted brands rare visibility with American shoppers. This selectivity means you need to be ready: a US entity, a complete catalog, polished images and outstanding customer service are prerequisites. For brands targeting the US market, Centric Shoppingfeed helps you prepare a catalog that meets Target’s standards and integrate it into your multichannel organization.
Ready to sell on Target Plus?
Request a demo
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