){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
)
)
){kind=small}
){kind=small}
){kind=small}
)
Case Study : Newman
Newman Expands European Marketplace Strategy with Centric Shoppingfeed Partnership.
)
Newman, Iconic French menswear brand selects Centric Shoppingfeed to power multichannel growth and international expansion
Founded in 1967 and headquartered in Saint-Denis, France, Newman has built more than 55 years of history around a distinct lifestyle philosophy—captured in its founding slogan, which translates to "Life is too short to dress sad!" In 2022, the brand launched its Reborn collection, marking a premium repositioning centered on hybrid garments that blend technical fabrics, comfort and versatility for the modern man seeking urban escape. Companies in the apparel industry are facing increasing competition and new consumer expectations; they want to be able to purchase products where they are—whether it is on their mobile device or in a brick-and-mortar store. But simply having a website is no longer sufficient.
)
Let’s focus on an optimized digital strategy
Sell on marketplaces
“Newman wants to be widely available across different online marketplaces and channels while maintaining a consistent brand identity, manage increasingly complex product feeds and meet climbing expectations around the online shopping experience,” explains Calvin Gooriah, Responsible of e-Commerce at Newman. "We needed something more financially accessible, with personalized support. We currently operate across six marketplaces in France, with plans to expand into Spain, Italy, Portugal and Belgium." The timing is significant. Newman is simultaneously integrating a portfolio of high-potential brands and licenses—including Longboard, UFC, FFR, Disney and Pokémon—previously distributed exclusively through B2B channels. "Taking them into B2C via new marketplaces and channels is one of our most ambitious growth drivers right now," says Calvin.
:format(webp))
)
a fruitful collaboration
Each marketplace having its own data and format rules, necessitates a centralized solution like Centric Shoppingfeed that automates compliant, localized product feeds with AI, across 1000+ channels, including social media and marketplaces.The selection process to replace a legacy feed management system was simple. Calvin was already familiar with Shoppingfeed from a previous company, so the trust was already there. "We needed something robust, flexible and able to integrate natively with our existing environment. Centric Shoppingfeed checks every box.” He adds, “The onboarding experience confirms that we made the right call."
:format(webp))
Choosing Shoppingfeed is a no-brainer, based on a successful initial experience.
The quality of support has also reinforced that confidence. Calvin notes, "The Centric Shoppingfeed teams stand out for their responsiveness on both the commercial and technical sides; answers are prompt and solutions are concrete. It feels like a genuine partnership, not a client-supplier relationship. That makes all the difference in a transformation project of this scale." Expected benefits of Centric Shoppingfeed are accurate assets and information like up-to-date stock levels, a boost in product visibility and reduced marketplace-configuration time leading to more satisfied consumers, higher exposure that converts into sales and increased productivity. Would you like to leverage Centric Shoppingfeed’s expertise to ensure a successful launch on marketplaces or improve your current feed management process?
:format(webp))
Centric Software® is pleased to announce that Newman, the French men’s ready-to-wear brand, has selected Centric Shoppingfeed® as the feed management solution to support expansion across European marketplaces.
Calvin sums up, "The value for money, the quality of support and the intuitive interface made our decision clear. Where other tools impose complex integration constraints, Centric Shoppingfeed gives us the agility that a brand like Newman actually needs day to day."
Fabrice Canonge, CEO of Centric Software, states, "Newman is an ambitious, fast-moving brand that is at an inflection point in their growth. This is exactly the type of company that AI-powered Centric Shoppingfeed was built for. We're proud to enable Newman, an iconic French brand, to grow with the control, data flexibility and agility that Centric Shoppingfeed provides.”
our resources
How to implement your marketplace strategy?
)
)
)
)
:format(webp))
Don't wait any longer to take advantage of the new marketplaces!
)
