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Case Study : Maison Lejaby
Maison Lejaby has chosen Centric Shoppingfeed for its first launches on marketplaces.
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Maison Lejaby, l’emblématique maison de lingerie française
Founded in 1930, Maison Lejaby specializes in fine lingerie, crafting everything from bras and panties to bodysuits and garter belts. Drawing on deep corsetry know-how, the brand designs for a wide range of body types from A to H cups, with all design, pattern-making, prototyping and grading carried out near Lyon, France. Production is handled by trusted partners in Tunisia, Cambodia and Indonesia, and most materials are sourced from Europe. Positioned in the premium-luxury segment, the brand introduces two seasonal collections each year—spring/summer and fall/winter—alongside a substantial permanent assortment of more than 3,000 SKUs.
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Cap sur une stratégie digitale optimisée
Sell on marketplaces
“Digital sales represent nearly 25% of our overall revenue,” says Auréa Fedry, Digital Manager at Maison Lejaby. “Our goal is to generate additional revenue by reaching new customer segments. That's why we're opening our offering to select marketplaces.” Before Centric Shoppingfeed, Maison Lejaby had no marketplace presence. With a small team focused on clear objectives, the brand needed a reliable partner with a human-centered approach and a commitment to delivering mutual value. Maison Lejaby evaluated three solutions before making its choice. Centric Shoppingfeed stood out for its attractive pricing, strong customer feedback, rapid deployment and ability to address the brand’s most urgent needs. Two other factors also swayed the decision: “Our web agency recommended Centric Shoppingfeed, which was an important signal for us. Having direct access to a dedicated contact person was another meaningful advantage,” notes Fedry.
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a fruitful collaboration
Building on this decision, Maison Lejaby moved quickly to put the partnership into action. “Today, we operate our own e-commerce platform. Initially, we’re focusing on France with four marketplace launches,” Fedry explains. Centric Shoppingfeed now connects seamlessly with the brand’s CMS and its Shopify® e-commerce platform, enabling the team to centralize operations with minimal effort. The team quickly saw benefits during onboarding. “The setup was incredibly fast—less than ten minutes—and with a single click, all our data transferred over. From there, integrations took just a couple of seconds. Having technology that moves this fast is a real advantage of working with Centric Shoppingfeed,” comments Fedry. This level of efficiency has strengthened the brand’s confidence as it prepares for the next stage of its digital roadmap. The upcoming deployment phase will focus on expanding to additional marketplaces and accelerating international growth.
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Choosing Shoppingfeed is a no-brainer, based on a successful initial experience.
With the technical foundations now in place, Maison Lejaby is equipped with the tools needed to manage its marketplace strategy effectively. “Centric Shoppingfeed dashboards let us track performance, order flow, returns and sales progression with real precision,” details Fedry. “Everything is structured so we can oversee this new channel smoothly from the start.” As contracts with marketplaces advance, the brand is already seeing positive momentum. “Marketplaces are accustomed to working with Centric Shoppingfeed. When they learned we had chosen this solution, they welcomed us immediately,” adds Fedry. “We’re counting on Centric Shoppingfeed to guide us in this new market and help us make the right decisions at the right time.” Would you like to leverage Centric Shoppingfeed’s expertise to ensure a successful launch on marketplaces or improve your current feed management process?
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How to implement your marketplace strategy?
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Don't wait any longer to take advantage of the new marketplaces!
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